When I came across this TED talk from Chip Kidd today, I thought about how it relates to my recent post about ebooks. You see, much of Kidd’s talk is about designing book covers. He discusses how he came up with the concept for the cover of Colorless Tsukuru Tazaki by Haruki Murakami, a book that I have waiting on my Kindle, and I was struck by two things: how much of his design intent I miss by experiencing the cover in that medium, and how important it is that covers are now made to be meaningful at icon size as well. That’s been true as long as online bookstores have existed, but now they are navigational elements on our reading devices as well as tiny ads.
Wednesday film: Chip Kidd on design clarity and mystery