The final keynote was from Jay Jay Jegathesan (Jayjay Zifanwe), who spoke on “Building Global Communities Through Virtual Worlds”. He talked first about how he began in a virtual world, building an online version of the University of Western Australia. Winning a Google SketchUp Build Your Campus in 3D competition with his team helped them gain credibility and funding from campus sources.
His initial plan in Second Life was simply to reproduce the UWA campus so that people could enjoy the space. However, the campus soon became a living and breathing university, with in-world classes, an architecture competition, visualization research, artistic exhibitions, and machinima challenges. You can see more about that in the short promotional video below.
Jay Jay discussed a building launch where audiences were in both SL and the physical world, with cameras on both so that they could see each other. After that, they did a full launch of the UWA online campus and the online presence was actually selected as one of the 100 Treasures of the university upon its centenary. Also, they made a point of connecting with media outlets for coverage. Jay Jay mentioned how he’s actually been able to travel extensively in the physical world to talk about his work in the virtual world.
He went on to discuss many ways that they’ve crossed between worlds: running film competitions, making physical books of the art from virtual competitions, taking part in a virtual world working group, and leading joint classes with other universities. They also created SLeducate to help educators and students learn about the opportunity in virtual worlds.
Then, Jay Jay showed a picture of a pretty, pixie-like avatar that he introduced as his friend Dianne. He showed a photo of her in RL — a lovely woman with a warm smile and mid-length white hair. Then, a third photo of her in her wheelchair. That was part of his inspiration for the Freedom Project, for artists and filmmakers with disabilities or chronic illness (in partnership with other organizations). He shared some of their artworks and words with us. It was a powerful way of reminding everyone how important SL can be to people who have limitations in the physical world.
It was remarkable to see how much Jay Jay, UWA, and their partners are doing. Wow, just wow. He attributed their success to the community, spread across arts and teaching and other fields, so the campus is always dynamic, and collaborating with other organizations. Before he left, he shared the film that won their 7th challenge, MetaPhore, by Tutsy Navarathna: