Wednesday film: Ethnography in development and design

18 Feb

This TEDxBroadway talk by Ellen Isaacs provides some great examples of how ethnography can be useful for practical, modern problem-solving. Anthropologists haven’t been very successful at changing the mainstream image of our profession; when critics see it as a useless study, I think they have images of Margaret Mead or The Gods Must Be Crazy in their heads, but anthropology provides a toolkit that is valuable in many situations. In this 12 minute video, Isaacs talks about ethnography’s use in interface design and also her recent studies of parking.

Leave a comment

Posted by on February 18, 2015 in Research, Video


Tags: , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: